Overview

Runaway Productions' bottom-up administration recruits campus community members, student organizations, and local Greek associations into a unified grass-roots marketing campaign. By integrating the market into the overall campaign, students become a part of the process and massage the overall perception of your brand. Working directly with college students gives us the advantage of knowing what college consumers identify with. We are able to determine and influence college trends while streamlining your brand into their lifestyles.

Our process begins on campus. We develop our campaigns within a small-group atmosphere, using focused outreach groups to gauge emerging trends and attitudes.

Runaway Productions’ campaigns build brand equity, creating strong, favorable, and unique associations with your company. By marketing your company as a lifestyle rather than solely as a product line, Runaway Productions generates appeal and social recognition for your brand. Our strategies foster college market saturation by infiltrating college consumption tribes with a physical presence of your brand. Through digital social networking, specialized events, and music concerts, Runaway Productions materializes your company into a quantifiable benefit to young consumers, establishing long-lasting influence.

Runaway Productions offers a variety of services that span across many genres. We find it important that clients are given individual attention that caters to their specific needs. We work with clients to develop new, more innovative approaches to marketing solution.

Traditional Marketing Solutions

Research and Focus Groups
Newspapers
Online Advertising
Direct Marketing
Sampling
Events

Research and Focus Groups

Runaway Productions college marketing teams execute their research on the street level. Our focus groups collaborate with the campus community to collect inside information directly from your targeted demographic.

Newspapers and Magazines

1000+ newspapers spanning colleges and universities across the nation.

Print Ads:
Print advertising in campus-area daily, weekly and monthly publications, at high frequencies and lower costs.

Inserts:
Free standing newspaper inserts allows for creative and more visible advertising.

Online Advertising

Reach thousands of students daily.
Target college type, demographic and geographic location that is relevant to your product or company.

Internet Social Networks
Advertise using online social networks, including Facebook, with over 7.5 million users, and MySpace, with 106 million users, as well as other social networking sites.

Local Pipeline Sites
Local websites that offer student users services around campus.

Target Specific Selection
Websites hand selected that will optimize your budget to reach consumers through target specific sites.

Direct Marketing

Reach millions of college students

Mail Marketing:
Direct mail is a sure way to reach college consumers.

Email Marketing:
Email is the perfect way to quickly reach college students.

Peer to Peer Networking:
Utilize our social networks across the country to generate buzz within the marke..

Sampling

Samples, giveaways, and sweepstakes offer customers a chance to tryout products.

Target college type, demographic and geographic locations that are relevant to your product or company.

Handouts:
Handing out trial packs on campuses is cheap way to target a specific demographic.

Bookstore Giveaways:
Giving away products at the bookstore insures that all students will receive a sample of your product.

Event Sweepstakes:
Event sweepstakes make college students compete for your product.

Events

A perfect way for students to interact with your product in a fun and comfortable atmosphere.

College Tour:
Take your product or company across college campuses with up in coming or already established artists. Infiltrate the nightlife and college social scene through product placement and synergy with other companies and artists.

Specialty Events:
Specialty events allow a more personal but still effective chance for marketing and sponsorship. These events can be designed around the clients needs.

Spring Break:
This is a sponsors dream. Packed with action and college students, spring break is a perfect place to advertise a product.